Chivas – FAB News

Chivas and Impero launch limited edition pack for Diwali 2023 through Global Travel Retail

By Newsroom on November 10, 2023 Advertising Gallery, Alcoholic, Beverages, Creative Gallery, Latest, Marketing

Pernod Ricard owned whisky brand, Chivas and creative agency Impero have partnered to create an activation campaign to launch Chivas XV’s limited edition festive pack in celebration of Diwali. Chivas has created a Diwali themed platform, ‘Light up the Night’, centred around family gathering, gifting and celebration. Taking inspiration from this theme, Impero was tasked with positioning […]

Pernod Ricard Preps Marketing Blitz to ‘Seize All Opportunities’

By Newsroom on September 2, 2013 Alcoholic, Beverages, Marketing

Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]