M&M’s Planning to Go (Pea)nuts in New Super Bowl Commercial

M&M’s Planning to Go (Pea)nuts in New Super Bowl Commercial

http://www.youtube.com/watch?v=sNr1a-k3bwk It’s been 60 years in the making, but on Sunday, February 2, beloved M&M’S Brand character Yellow will finally get his moment in the spotlight.  Today, Mars Chocolate North America announced that M&M’S will debut a new 30-second commercial in the first half of Super Bowl XLVIII about M&M’S Peanut, with Yellow taking the […]

The World’s First Kit Kat Store Opens In Tokyo

The World’s First Kit Kat Store Opens In Tokyo

Most of us are familiar with Kit Kat’s crispy, creamy chocolate wafers which, thanks to the ingenuity of Japanese taste engineers, come in myriad flavors like orange, strawberry, and green tea. Now the Nestlé owned brand’s fans have even more reason to indulge in their love of the delicious bars at the world’s first Kit […]

Nestlé UK Launches Reminiscence Pack

Nestlé UK Launches Reminiscence Pack

Nestlé UK & Ireland has created a “reminiscence pack” featuring wrappers and packaging from its confectionery archive to help trigger happy recollections among those with dementia or memory problems. The project was sparked by a flurry of queries from care groups convinced that seeing such packaging may help revive positive recollections from the long-term memory. […]

M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”

M&M’s Yellow Appears Alongside his Pals from ABC’s “The Bachelor”

http://www.youtube.com/watch?v=aDGN2iDFgZo&feature=youtu.be Mars Chocolate North America announced a new partnership between M&M’S Brand and ABC’s “The Bachelor,” the Warner Horizon Television–produced hit relationship series. The partnership is designed to raise the profile of the brand’s M&M’S Peanut variety and centers on a unique relationship between the newest Bachelor – Juan Pablo Galavis – and the M&M’S […]

Lindt Introduces New Signature Products

Lindt Introduces New Signature Products

With today’s consumer increasingly driven to try new flavors, premium chocolatier Lindt & Sprungli is satisfying that appetite with the introduction of its latest product innovations. The new products include Lindor Coconut truffles, Classic Recipe Caramel with Sea Salt bars, unique additions to the Lindt Chocolate Specialties line, and the first ever Lindt Brownie Mixes.  […]

Cadbury Rolls Out New Look For Its Hot Drinks

Cadbury Rolls Out New Look For Its Hot Drinks

Bulletproof has revamped the packaging for Cadbury’s hot drink range. Cadbury’s hot drink range includes instant hot chocolate and drinking chocolate as well as the Highlights range. Bulletproof says it wanted to create a more recognisable product that does justice to the reputation of Cadbury. The redesign follows a new look for Cadbury Dairy Milk, […]

Swon Brothers Fuel Competition Between Twix Cookie Bars

Swon Brothers Fuel Competition Between Twix Cookie Bars

http://www.youtube.com/watch?v=RT_L7nkIZQ8&feature=youtu.be The Swon Brothers – Zach and Colton – two of country music’s brightest rising stars who recently signed with Arista Nashville, have been performing together for years. But this week, they accepted a challenge that put them on opposite sides of the stage – and the Twix Brand rivalry. Zach released a special jingle for […]

Cadbury Dairy Milk Unwraps its First Christmas-themed Campaign

Cadbury Dairy Milk Unwraps its First Christmas-themed Campaign

http://www.youtube.com/watch?v=DY7iAl6wtdY Cadbury’s Dairy Milk has unveiled its first Christmas-themed campaign, created by Fallon London. The ad, which will launch on the night of November 8, shows a street wrapped in Cadbury wrapping paper, with the residents unwrapping the paper to find Christmas themed Cadbury treats, including ‘Mousse Snowman’, ‘Chocolate Santa’ and ‘Snowman and Santa Hollows’. […]

M&M’s Packaging Gets A Concept Redesign

M&M’s Packaging Gets A Concept Redesign

Brooklyn, New York-based aspiring graphic design Alyssa Phillips has given the packaging of M&M’s chocolate candies a redesign to make it more presentable. Instead of keeping to the standard plastic flimsy wrappers the chocolate snack is known for, Phillips opted for a structured geometric look that also mimics the round shape of its candy—and renamed […]