Drinks importer and distributor, Drinkscraft, has launched a new craft cider into its on-trade portfolio, complementing its existing craft beer offering. Gravity Theory is a 4.5% sparkling cider produced by an independent cider maker in Herefordshire, the heartland of British cider, and contains 100% single estate apples. Available in returnable 50l keg for on-trade venues, […]
The past five years in the drinks industry have seen a craft beer revolution, a craft gin/vodka/tequila revolution; low alcohol spirits, new packaging innovations… but through much of this, cider has been on the outside looking in. Strongbow is still the main tap in most pubs; apple and fruit bottled ciders are stocked sparsely in […]
Leading UK premium cider brand, Aspall, have partnered with global brand-led creative agency BrandOpus to develop a new brand strategy and visual identity. The rebrand aims to elevate Aspall within the category as the cider of sophistication. “Using symbolism to drive meaning, we wanted to create a more premium and contemporary look and feel that […]
Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]
Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?
The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market. It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games. As a response to craft, […]
Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]
Strongbow announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. One of the UK’s favourite cider is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as […]
Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide. With consumers drinking less, but better, mainstream lager and […]
Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets. Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]
Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]