Kopparberg Launches New Fruit Lager Summer Marketing Campaign

Kopparberg Launches New Fruit Lager Summer Marketing Campaign

Kopparberg, the leading Swedish fruit cider, is supporting the roll-out of its new Fruit Lager product, with the launch of a new heavyweight marketing campaign, which features a multichannel programme of activity across press, experiential, social media, digital and outdoor. Kopparberg kicked off the campaign earlier this month with the launch of multiple advertising slots across […]

Carlsberg UK Adds Strawberry & Rhubarb to Somersby Cider Portfolio

Carlsberg UK Adds Strawberry & Rhubarb to Somersby Cider Portfolio

Carlsberg UK has unveiled Strawberry and Rhubarb as a new flavour variant to its Somersby Cider portfolio, which will be available exclusively in the on-trade from April. Somersby Strawberry and Rhubarb is the brand’s first flavoured cider available on draught, complementing Somersby Original, established in the on-trade since 2013. The launch of the new flavoured […]

Strongbow’s Latest US Ad Continues To Make Fun of Celebrity Endorsements

Strongbow’s Latest US Ad Continues To Make Fun of Celebrity Endorsements

Strongbow’s latest US ad campaign continues to poke fun at celebrity appearances in adverts with Sir Patrick Stewart on the receiving end once again. The Strongbow Hard Cider TV ad, titled “Fired”, was created by advertising agency Droga5 and shows Sir Patrick Stewart attempting to promote the cider before being fired. The former Star Trek […]

Molson Coors Shifts Carling Ad Strategy To Focus On ‘Product Quality’

Molson Coors Shifts Carling Ad Strategy To Focus On ‘Product Quality’

Molson Coors has launched a £5.4m marketing push for its cider brand Carling as the brewer looks to shift its advertising strategy to hero the quality of the product. The new campaign follows a full brand redesign of the Carling British Cider range and comprises above-the-line activity, that includes TV, outdoor and digital advertising. A […]

Bulmers Gets First Dedicated ‘Live Colourful’ Brand Site

Bulmers Gets First Dedicated ‘Live Colourful’ Brand Site

Bulmers has launched its first branded site, themed around its multi-million pound ‘Live colourful’ campaign. Created by We Are Social, the site acts as a hub for Bulmers’ #livecolourful hashtag and other social activity. It links off to the cider brand’s other social presences on Facebook, Twitter, Instagram and YouTube. The site is also entirely […]

St Luke’s Wins Heineken Old Mout Cider Business

St Luke’s Wins Heineken Old Mout Cider Business

Heineken has furthered its long-standing relationship with St Luke’s expanding the account to include Old Mout Cider which is to launch in the UK as a rival to Kopparberg and Rekorderlig. A £3m launch campaign will introduce the brand to the market with activity to include OOH, print and digital. The national launch on 5 […]

adam&eveDDB Gets Colourful With Bulmers’ Summer Campaign

adam&eveDDB Gets Colourful With Bulmers’ Summer Campaign

Bulmers, the British cider from Heineken, is showing the colour of its money – and its product range- in a new multi-million pound marketing campaign embracing TV, press, digital and outdoor running from April through to September. Created by adam&eveDDB with media planning and buying through MediaVest, the ‘Bulmers. Live Colourful’ campaign breaks from Easter […]