UK Cider Brand Bulmers Open a Bar Stripped of All Colour

The world’s first black and white bar has opened in London, with the absence of colour serving to spotlight the only exceptions: the bottles of alcohol and the customers, which boldly stand out. The furniture, decor, food and staff have all been stripped of colour in the new Bulmers #LiveColourful Bar.

bulmers-london-bar-964x644The UK cider brand boasts that its vibrant and colourful range of flavours, now including Zesty Blood Orange, bring colour to any table and this bar accentuates it.

Entering the bar is like stepping into the real life equivalent of a black and white film. The monochrome elements include the floor, walls, books, pictures, chairs, sofa, coffee tables, plants, ping pong table, board games, bar staff and food (black and white popcorn, mozzarella and olive skewers, black tortillas with sour cream, and monochrome cupcakes).

bulmers-jenga-964x644A team of talented folks from the design and film industry spent over four months creating the black and white bar, with film set designers, makeup artists and practical effects wizards all getting involved. Natasha Lawes, professional makeup artist, said:

“The makeup on the Bulmers #LiveColourful Bar was very challenging. We had to consider how to overcome a number of hurdles: not only achieving a convincing black-and-white effect on a person’s skin to match the theme of the activity, but also how to sustain that look on a person while they’re working behind a busy bar.”

bulmers-bar-964x644After two separate trials on models we found the perfect solution was a waterproof body paint that lasts longer. In addition, we applied silicone-based airbrush paint for the face, while for the hair we used black bob wigs for the ladies and black hair spray and paint for the gentlemen.

The Bulmers #LiveColourful bar is open until July 10 and is located in Shoreditch, East London. Customers can redeem two bottles of Bulmers in exchange for two tokens supplied on entry, and they are encouraged to go brightly dressed in order to stand out in glorious colour.

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