Cider with a difference. Aspall partner with BrandOpus to revamp brand

Cider with a difference. Aspall partner with BrandOpus to revamp brand

Leading UK premium cider brand, Aspall, have partnered with global brand-led creative agency BrandOpus to develop a new brand strategy and visual identity. The rebrand aims to elevate Aspall within the category as the cider of sophistication.  “Using symbolism to drive meaning, we wanted to create a more premium and contemporary look and feel that […]

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Large scale apple growing in northern Sweden. 12.000 apple trees the start of new sustainable agriculture

Brännland Cider to establish 10 hectares of commercially viable and productive apple orchards in collaboration with farmers, regional governments as well as national and international stakeholders from academia and business. Bringing together these stakeholders within the agricultural sector has been ongoing since 2017 in parallel with Västerbotten-based ice cider producer Brännland Cider establishing its ciders […]

When will cider have its BrewDog moment

Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?

When will cider have its BrewDog moment

The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market.  It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games.   As a response to craft, […]

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg refreshes the Somersby brand with Elmwood Leeds  to bring life to the ‘living tree’

Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow Kicks Off Largest Ever Nationwide Festival Activation in the UK

Strongbow announced details of its 2019 festivals experience, The Strongbow Yard, supported by independent creative agency, Initials. One of the UK’s favourite cider is kicking off a summer of festival action which will see nearly 100,000 people visit its activations at festivals across the UK. The Strongbow Yard which features a ten metre high archer as […]

Bluemarlin Breathes New Life into Thatchers Rascal

Bluemarlin Breathes New Life into Thatchers Rascal

Brand acceleration agency bluemarlin has rebranded Thatchers Old Rascal to leverage the growth opportunity in the traditional premium segment of the cider category. Now to be known simply as Thatchers Rascal, the captivating new design for this boldly bittersweet, surprising smooth cider recently hit shelves UK-wide.  With consumers drinking less, but better, mainstream lager and […]

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food Secures Hawkes’ Position as the Saviour of Cider

Robot Food was appointed by Hawkes to tap into the mindset of the craft drinker and put cider on the craft agenda. The agency aimed to parallel the craft beer category by rejecting cider’s typical ‘farm grown’ cues and build on Hawkes’ existing assets.  Chris Shuttleworth, senior designer at Robot Food said: “By bringing ‘Eddie’ […]

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

HEINEKEN ‘Say Yes’ to Alcohol-Free Beer and Cider in New Campaign by Twelve

Creative agency Twelve announced the launch of a series of ads promoting HEINEKEN UK’s alcohol-free beer and cider range: Heineken 0.0, Birra Moretti Zero, and Old Mout Alcohol-free. As the no-and-low continues to develop, the campaign — titled ‘Say Yes’ — calls on shoppers to reappraise the category and its relevance by highlighting relevant consumption […]

CookChick Brands Adnams’ New Cider Offering, Wild Wave

CookChick Brands Adnams’ New Cider Offering, Wild Wave

Independent brand design studio CookChick has developed the positioning, naming, identity, packaging design for a new craft cider Adnams Wild Wave. Wild Wave is a collaboration between a Gloucestershire cidermaker and Adnams’ Master Brewer and Master Winemaker. A unique blend of bittersweet and dessert apples grown in the beautiful foothills of the Malvern Hills, Wild […]

Angry Orchard Launches First-Of-Its-Kind Augmented Reality Experience in the US

Angry Orchard Launches First-Of-Its-Kind Augmented Reality Experience in the US

Angry Orchard Cider Company announced the launch of its Cider+Food App, featuring a unique augmented reality (AR) experience bringing delicious cider pairings to life. As the first mobile platform to focus on hard cider and food pairings, the app unlocks a range of mouthwatering recipes that pair perfectly with a refreshing can or bottle of […]

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