Design Bridge Debut’s New Brand Identity for Carl’s Jr. and Hardee’s

Transporting fans into the world of CKE Restaurants; making the brand look as good as it tastes

Design Bridge Debut’s New Brand Identity for Carl’s Jr. and Hardee’s

The New York studio of the international design agency, Design Bridge and CKE Restaurant Holdings, INC.; the parent company of Carl’s Jr.® and Hardee’s®, launched the brands’ new visual identity today. Tasked with bringing the two regional brands – Carl’s Jr and Hardee’s together under one recognizable identity, the new look and feel invites fans […]

Carl’s Jr. Says Bye Bye to Boobies in Latest Campaign from 72andSunny

Carl’s Jr. Says Bye Bye to Boobies in Latest Campaign from 72andSunny

CKE Restaurants and 72andSunny Los Angeles have unveiled a new brand campaign, introducing Carl Hardee Sr., the fictional founder and amalgamation of Carl Karcher and Wilbur Hardee, who has returned to reclaim control of the company. The extended-cut film, that will run online and on broadcast, begins at the company’s headquarters, where young Carl Junior, […]