BrandOpus Brings Clover Closer to Nature Through a New Brand Identity and Pack Design

By on    Creative Gallery, Design Gallery, Food, Latest, Launches, Packaging  

BrandOpus Brings Clover Closer to Nature Through a New Brand Identity and Pack Design

Clover has launched its new brand identity and pack design, created by global brand consultancy BrandOpus. With intense price competition and reduced consumption contributing to a perfect storm of falling sales across the spreads category, one of the strongest performers, Clover has been focusing on continuing to build brand engagement, by delivering a more compelling […]

Clover Set For Brand Revamp to Spark Sales

By on    Food, Marketing  

Clover Set For Brand Revamp to Spark Sales

Dairy Crest is poised to refresh the packaging for its Clover brand as part of wider marketing strategy to grow its share of the fiercely competitive butters and spreads market. The spread brand has struggled of late with the rise of own label variants, higher input costs and more health conscious consumers pushing sales down […]