Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless […]
Coca-Cola, in partnership with McCann Shanghai, has launched its annual Chinese New Year campaign, featuring the iconic Coca-Cola Clay Dolls that have become synonymous with the annual celebrations, re-created by McCann back in 2001. “Building on our previous success, this year’s instalment of the Coca-Cola Clay Dolls (Fuwa) retains its magical place during the CNY […]
What you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends – And MullenLowe Group China is making this the focus for Carlsberg’s CNY 2018 campaign, that was launched recently. The 30-second clip tells of a story about a group […]
In partnership with Anomaly Shanghai, Budweiser has launched its annual Chinese New Year campaign. Continuing to build upon the platform of “Thanking those who help me, be me”, this year’s film, entitled Marathon, focuses on the story of a young woman who chooses to forgo spending the new year with her family, and instead pursue […]