Co-op uses uplifting spoken word poem in new TV campaign as it doubles what it gives to local communities

Co-op uses uplifting spoken word poem in new TV campaign as it doubles what it gives to local communities

Co-op is launching a new campaign to highlight its pledge that, after a doubly hard year for everyone, the convenience retailer is doubling the amount of money it gives back to community causes.   Co-op recently refreshed its membership programme, making a commitment that 2p in every pound spent by members on own brand products would […]

Co-op unveils campaign to highlight food poverty in UK

Co-op unveils campaign to highlight food poverty in UK

Co-op unveils a new multi-million-pound fund to support food charities across the UK, as part of a campaign to highlight the plight of the three million children* in poverty and reported eight million adults experiencing food insecurity since coronavirus lockdown**. The nationwide campaign, created by Lucky Generals, including TV, print adverts, digital content and in-store […]

CO-OP Launches Multi-Million Pound Donation Scheme To Feed The Hungry

CO-OP Launches Multi-Million Pound Donation Scheme To Feed The Hungry

Co-op has announced a major multi-million-pound boost to feed the nation during the ongoing Covid-19 crisis. The convenience retailer has pulled its Easter TV advertising campaign, which was originally promoting its chocolate eggs, and donated the airtime – worth £2.5 million – to fight hunger by promoting the work of charity FareShare. In partnership with […]

Co-op to Stock Snackamolé Dips in 550 Stores Nationwide in the UK

Co-op to Stock Snackamolé Dips in 550 Stores Nationwide in the UK

Following the launch of their 100g avocado dips to market in June, the creators of Snackamolé have secured a major listing with leading convenience retailer Co-op. UK-based food pioneers Born Tasty has gained a listing to stock the Snackamolé ‘Chunky Avocado’ 100g dip in 550 of the retailer’s stores nationwide. “2018 has already been an […]

Co-op launches new “Food The Co-op Way” campaign

Co-op launches new “Food The Co-op Way” campaign

Co-op has launched a new campaign celebrating food and highlighting the fact that ingredients in Co-op products are carefully and ethically sourced. The campaign, by Leo Burnett London, is called “Food The Co-op Way” and spans TV, VOD, outdoor, and press. The TV ad is comprised of vignettes showing lots of different people enjoying a […]

Change4Life Teams with Coca-Cola, Tesco & Asda for ‘Sugar Swaps’ Push

Change4Life Teams with Coca-Cola, Tesco & Asda for ‘Sugar Swaps’ Push

[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” src1=”https://www.fabnews.live/wp-content/uploads/2015/01/SmartSwaps-40s-TVC.webm” width=”600″ height=”360″] Change4Life, the UK Government’s healthy living drive, has unveiled its traditional January campaign which this year focuses on encouraging parents to reduce the sugar intake of their children by making product swaps. The £2.6m ‘Sugar Swaps’ campaign, created by M&C Saatchi, launches January 5 across TV, radio, digital and outdoor […]