A brand with quiet confidence SALDO luxury wine is known for taking risks, not only with a wine style that explores uncharted territory, but also with its disruptive packaging. Defined by simplicity, SALDO’s core wines feature a Dymo label brand identity and nothing else – an intriguing minimalism that encourages curiosity and cuts through with […]
Cool climate, warm welcome When it comes to fine wine, the Austin family have a clear philosophy. Quality is non-negotiable, but ultimately, wine is created to bring people together and to share good times. A family of the Geelong community, the Austin’s pride themselves on their inclusivity and hospitality. When you visit their winery in the cool […]
Cuvée Sauvage meaning ‘Wild Blend’ is a super premium Chardonnay and Pinot Noir brand from the Russian River Valley of the Sonoma Coast, California. The cool climate wine region is named after the river that meanders through this territory, stretching inland from the extreme Pacific coastline. Known for its marine influence, the fog here rolls […]
The Brook family have been farming Macadamia’s on their farm in the Byron hinterland since the 1980’s. In 2016 they launched Brookie’s Bryon Dry Gin, their first brand devoted to sharing Australia’s finest native ingredients one spirit at a time. Their positioning, ‘It’s in our nature’ talks to their values of rainforest conservation and natural […]
Modus Operandi Brewing Co, one of the first Australian craft breweries to use aluminium cans, are introducing their famous beers into 375mL cans to expand their distribution and accessibility – But don’t worry, fans of the iconic 500mL ‘Silver Bullet’ will still find them as Limited Releases. Design agency Co-Partnership have again been entrusted to […]
Mortlach is a Scottish whisky with an impressive heritage and cult status amongst collectors. Looking more like a Cognac than a credible whisky, the previous packaging design failed to capture its brand story with its subtle screen-printed graphics that were lost in a dark bar or on the retail shelf. It was consequently in fast […]
Canadian Club made its fame during the prohibition era of the 1920s, glamorously promoted by the likes of Al Capone, who smuggled large quantities over the Canadian/American boarder. More recently, it made another appearance as Don Draper’s drink of choice in the 1950’s drama, Mad Men. Canadian Club has a rich history as a premium […]
Stoneleigh hails from Marlborough, New Zealand’s most famous wine region, with an enviable international reputation for producing the best Sauvignon Blanc in the world. The challenge with any brand redesign is to consider what stays and what goes. What equities are required to keep brand recognition amongst current consumers, whilst attracting new ones. The Stoneleigh […]
Tanqueray Gin & Tonic is a timeless classic, served in the finest bars in the world. Diageo approached Australian design experts Co-Partnership, to provide a fresh take on their timeless gin brand. The brief was to offer consumers a perfectly mixed G&T package that upholds the heritage and authenticity of the parent brand, setting a new benchmark for premium […]