The Coca-Cola Company announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world. The acquisition of Costa from parent company Whitbread PLC is valued at $5.1 billion and will give Coca-Cola a strong coffee […]
Nespresso unveils its latest campaign which launches its new Master Origin range. The brand teamed up with J. Walter Thompson (JWT) Hogarth, and Gramercy Park Studios to create the series of beautifully crafted films and digital animated spots. Directed by duo Trunk (AKA Will Billany and Steve Middleditch), the visually-stunning films reveal the inspiration […]
Nespresso has unveiled a brand new loyalty scheme designed to reward customers throughout their relationship with the brand. Nespresso & You is a tiered rewards program that has been designed to offer unique experiences, personalised offers, and masterclasses to customers based on the length of time as a valued Nespresso customer. Customers will be […]
Building on the ever-popular butter coffee trend, Picnik releases the first-to-market butter coffee creamer in the convenient combidome 750ml carton packs from SIG, soon to be available in the US. Versatile product The first of its kind, the creamer is the newest addition to Picnik’s product line made with the highest-quality ingredients. A blend of […]
Branding agency BrandOpus has worked with TrueStart, a multi-award winning young British coffee brand, who challenge the norms of caffeine consumption. The Bristol based start-up wanted to build on their success by expanding into new formats and moving beyond their sport and fitness product focus. The strategic repositioning and rebrand shifts TrueStart from telling a […]
TIPA is an Israeli company developing a wide range of fully compostable, flexible packaging that is as transparent and impermeable as conventional plastic alternatives. TIPA collaborated with the sustainable packaging manufacturer, Bio4Pack, and the European converter Servo Artpack, in order to develop an innovative packaging solution for Peeze – the only Dutch coffee refinery offering […]
A new integrated campaign for Nescafé Gold is set to launch as the coffee brand rolls out its richer tasting barista style coffee across Australia. The latest creative showcases how meaningful connections are rare, precious and worth saving, because they truly enrich people’s lives. Individuals will meet around 80,000 people in their lifetime, but […]
Starbucks will remain the most popular proximity mobile payment app, staying ahead of Apple Pay and other competitors, according to eMarketer’s latest forecast on US proximity mobile payments. This year, 23.4 million people ages 14 and over will use the Starbucks app to make a point-of-sale purchase at least once every six months. That puts […]
illy, a global leader in high-quality, sustainably sourced coffee, has brought its new international advertising campaign to North America that features, and is inspired by the art of the world’s most beloved tenor Andrea Bocelli. With Bocelli as muse, and now illy’s central brand ambassador, the campaign celebrates and illustrates a mutual belief that […]
Ever wonder what goes into making a cup of Tims coffee? Tim Hortons – one of North America’s largest restaurant chains, shares their unique coffee story with Canadians in this new all-singing, all-dancing campaign created by Toronto creative shop Zulu Alpha Kilo. Set to the classic tune of the ‘Can-Can’, the musical-inspired film demonstrates […]