For most, 7-Eleven has always been about easy accessibilty. The 900+ stores found throughout Hong Kong and Macau, sometimes within sight of one another, ensure that customers never need to travel far to quickly grab pre-packaged goods. But now, parent company Dairy Farm is opening its wallet in a bid to associate the brand with […]
Coffee plays a strong role as a unifying element in people’s lives. We go for coffee with friends to make plans and have the best ideas, and coffee helps us concentrate or just relax when we need it. That is why coffee – and especially stories about it – became the main inspiration for […]
Lavazza’s first flagship store in Milan spreads across approximately 1800 sq ft and is built to express the brand’s heritage of creativity and innovation for coffee. Designed by London-based retail design consultancy JHP Design, the space was created to effortlessly showcase Lavazza’s Italian character and authenticity. Coffee First The store, which opened recently in Milan, […]
Because nothing comes before coffee, even in augmented reality, McDonald’s has partnered with Snapchat to create a unique experience that satisfies people’s (and their Bitmoji’s) need for a quality cup of coffee. Thanks to McCafé, users will be able to use both the front-facing camera and the world-facing camera to give their animated Bitmoji a […]
Family (and friends) have helped the UK’s fairest coffee company radically reposition for consumer reappraisal, aiming once again to unlock the value potential of a highly ethical brand. The new positioning for Cafédirect has been driven by an overarching desire to communicate the incredible effort the company takes to produce delicious, high quality and highly ethical […]
Wrap Films Systems will be renamed as Melitta UK Ltd following the successful aquisition of the company in November 2015. German based Melitta bought Wrap Films Systems and its leading food preparation and storage brand, Bacofoil, and set itself the target of further expansion of the brand and product portfolio in the UK. As of […]
Tia Maria is launching a new limited-edition Christmas Value Added Pack (VAP) across the grocery and convenience channels. Rolling out nationally from 1st November 2017, the 70cl gift packs will feature in various promotions across the top five major multiples during the festive period, with an off promo RSP of around £15. The premium packaged gift […]
Only have time for a coffee? These pared-back Starbucks posters might keep you entertained for a moment. To celebrate 40 years of brewing genuine moments, Starbucks has enlisted Brazil-based advertising agency RÁI to create seven minimalist print posters. The studio strikingly employed the brand’s icon to sum up the personalised moments of customers. Examples include substituting the green part of […]
KFC started serving freshly ground coffee across the country in 2016, but people didn’t believe KFC was truly serious about coffee. For KFC’s 30th anniversary, Wieden+Kennedy (W+K) Shanghai brought Colonel Sanders back to China with freshly ground coffee and a Kentucky bluegrass musical that hijacked one of China’s most recognizable folk songs. W+K redesigned KFC’s […]
McDonald’s USA relaunched its McCafé experience, introducing a new look, new café-quality espresso beverages and expanded retail offerings. The move is part of a commitment by McDonald’s to raise the bar for its customers by offering them All Day Breakfast, Chicken McNuggets made with no artificial flavours, colours or preservatives, McDelivery and more. The expanded offerings include […]