Driving innovation in the Colombian beverage packaging industry SIG announces a groundbreaking partnership with Celema, an emerging player in the Colombian co-packing sector for beverages. Celema is the first company in Colombia to implement SIG’s advanced aseptic carton filling technology. Production on the SIG Small 12 Aseptic is expected to start by the end of […]
Design Bridge is pleased to announce their latest work creating the branding for the new premium non-alcoholic spirit brand Caleño. Using their established expertise in the drinks, FMCG, and luxury categories, the design agency has created a comprehensive brand world for the entrepreneurial start-up that celebrates its Colombian roots while achieving stand out in the emerging non-alcoholic spirits category. Molly Thornberry, Senior Client Manager from Design Bridge commented, “Non-alcoholic alternatives to spirits […]
The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor and print campaign called ‘Feel Light’ for Pepsi Light by Sancho BBDO in Colombia. In their creative hands, the red, white and […]
Nespresso released its latest integrated brand campaign, sharing the personal stories of the farmers behind the exceptional coffees it is known for. The brand invites all coffee lovers to discover the heart-warming stories that have been made possible thanks to Nespresso’s uncompromising choices. The integrated brand campaign by J. Walter Thompson Worldwide launched on September […]
Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]
When designing new offices for a brand as iconic as Coca-Cola, it would be tough to create a space that is contemporary yet pays homage to its rich heritage. However, AEI Architecture and Interiors seems to have pulled it off with the new headquarters for the soda giant’s operations in Colombia—according to the architectural firm, […]
Sbarro announced today that it has inked a partnership agreement with Taco Holdings that will significantly deepen the company’s presence in South America. Taco Holdings, the master franchisee for Sbarro in Mexico with 23 eateries, will now spearhead the opening of more than 40 new eateries across Peru and Colombia, marking the first Sbarro locations […]