Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages.
In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give a pleasant rubdown to their upper and lower backs.
Stressed out commuters looking for a KitKat massage could just search for them on Google Maps by typing in words like “tired” or “stressed.” Once they did, a marker for the nearest billboard would pop up.
Advertiser: Kit Kat
Agencies: J. Walter Thompson, Mindshare
VP Creative & CCO: Rodolfo Borrell
Associate Creative Directors: Andres Norato and Claudia Murillo
Creative director: Jaime Perea
Senior Art director: Nicolas Acosta
VP Client Services: Antonio Abello
Account director: Lisseth Trejos
Advertiser supervisors: Juan David Rico, Carlos Madriñan, Andres Trochez, Maria Clemencia Espinosa