These KitKat Billboards Will Give You a Massage

By Newsroom on October 29, 2015   Food, Latest, Launches, Marketing, Promotions  

Candy brand KitKat is well-known for encouraging people to “have a break,” and these fun billboards really push the idea: they give massages. In Bogota, Colombia, J. Walter Thompson and Mindshare created bus shelters that served as “mini massage parlors.” When passersby leaned against them, they would activate motors inside the billboards that would give […]