Cow and Gate’s core range redesign reinforces their market-leading legacy, leveraging its nutritional expertise, heritage and playful personality to connect with the next generation of parents.
A classic reimagined: Conran Design Group refresh and modernise Cow and Gate’s Milk range
Cow and Gate Simply A2 is a first for the UK market: a range of formula milk made with milk sourced from cows that naturally produce A2 protein milk. The new range is priced at a premium, expanding a brand with over 100 years of experience.
A2 protein milk is shaking up the formula milk market and has already had great success in Australia and New Zealand. A1 and A2 beta-casein is one of the key types of protein found in cow’s milk, and typical cows milk contains both A1 and A2 beta-casein. What makes A2 protein milk different is that […]
The Cow & Gate business tasked Conran Design Group with redesigning its EaZypack baby and toddler milk packaging and baby food portfolios to better reflect its core brand purpose and beliefs: authenticity, nature inspired design and instinctive parenting. EaZypack Milk: launching this month, the changes aim to ensure that the brand substantiates its modern positioning […]
Cow & Gate Food tasked Conran Design Group with harmonising and redesigning its baby food portfolio to better reflect the brand’s core values: authenticity, weaning expertise and instinctive parenting. Baby food portfolio: the changes support the brand to substantiate its modern positioning as the baby food brand that believes little ones are happiest when they’re […]
Award-winning Donald Russell appointed Conran Design Group to create its new visual identity. Launching, Britain’s leading mail-order and online butcher, needed a new visual identity and brand refresh to attract new customers online. The challenge was to create a brand experience that would appeal to consumers who care passionately about the provenance of their food […]
Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity. The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone brands from 2018. Conran has created an identity that not only reflects Danone’s commitment to delivering a positive food future but also […]