Cadbury creates original show with series director of ‘First Dates’

Cadbury creates original show with series director of ‘First Dates’

Cadbury Heroes has launched the first episode of its original series ‘Families Reunited’. They worked with the series director and producer of BAFTA-winning ‘First Dates’ to create a show that features real parents trying to reconnect with their distant teens. Research conducted by Cadbury Heroes shows that over half (55%) of families feel disconnected with […]

Starbucks and Bill Nye Explain the Science Behind the ‘Whoa Nitro’ in New Campaign

Starbucks and Bill Nye Explain the Science Behind the ‘Whoa Nitro’ in New Campaign

In support of the nearly national availability of Nitro Cold Brew in the US, Starbucks has released an ad campaign called ‘Whoa Nitro.’ The first national campaign for Starbucks Nitro Cold Brew, ‘Whoa Nitro’ celebrates a beverage that needs to be seen and tasted to be believed — it’s velvety-smooth, sweet without sweetener, and creamy […]

LAB Launches Digital Platform and Social Content for Danone’s New Allergy-Friendly Kids’ Product Range

LAB Launches Digital Platform and Social Content for Danone’s New Allergy-Friendly Kids’ Product Range

Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]

Malibu Adds Content into its Caps Thanks to Guala Closures’ Innovative Cap with NFC technology

Malibu Adds Content into its Caps Thanks to Guala Closures’ Innovative Cap with NFC technology

Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]

Cadbury Releases Its US Easter Ad Featuring Contest Winner Henri The Bulldog

Cadbury Releases Its US Easter Ad Featuring Contest Winner Henri The Bulldog

The Cadbury brand, released its updated Clucking Bunny commercial featuring Cadbury ‘Bunny’ Tryouts winner, Henri the bulldog. The commercial was originally set to air later in April but was accelerated due to overwhelming excitement the brand has received from its fans. Fans can see the commercial online now, staring Henri, and on national television beginning in […]

Shoppers Find Premier League Legends in Unexpected Places in New Cadbury Social Content Push

Shoppers Find Premier League Legends in Unexpected Places in New Cadbury Social Content Push

Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]

GUT and Tim Hortons Re-Launch True Stories Campaign with 6 Real Canadian Moments

GUT and Tim Hortons Re-Launch True Stories Campaign with 6 Real Canadian Moments

 Since 1994, Tim Hortons has been bringing Canadian values to life through its iconic True Stories campaign inspired by the lives of Canadians across the country. Now, Tim Hortons is bringing True Stories back to its roots in a modern and authentic way. Chosen from almost 18,000 stories received organically through the Tim Hortons […]

Time Out and Deliveroo Bring Food Battles to London

Time Out and Deliveroo Bring Food Battles to London

Time Out, the leading global media and entertainment brand, has partnered with Deliveroo, the award-winning delivery service, to bring a series of four food battles to London this autumn. The Time Out Creative Solutions team, Deliveroo and the7stars are collaborating to develop and deliver an integrated content partnership across Time Out channels. Inspiring content celebrating […]

BrewDog Launches Fake Adult Website to Satisfy Your Booze Fetish

BrewDog Launches Fake Adult Website to Satisfy Your Booze Fetish

BrewDog just dropped some seriously hardcore content. The beer brand launched an adult website that looks suspiciously similar to PornHub to make the craft generation all hot and heavy. BeerPorn, which includes trailers for many of its 14 original series and genuine clips like “master nut eater proves he can fit them all in his mouth” […]

Carlsberg Enlists Six Brits to Build the World’s First Waterfall-Powered Pub

Carlsberg Enlists Six Brits to Build the World’s First Waterfall-Powered Pub

 In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]

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