Coors Light is giving consumers across the USA a chance to win an unforgettable soccer viewing experience with the Coors Light SUPERFANATICOS promotion. This summer, Coors Light will reward two legal-drinking-age super football fans with a trip for two to watch the final game of the summer’s biggest tournament in their favorite team’s home country. […]
Amid record-low temperatures nationwide and chatter about the weather conditions in the northeast over the next two weeks, Coors Light not only is welcoming the cold, it’s embracing the “Super Cold” with a week-long Facebook giveaway and a series of exciting events. The beer that delivers “refreshment as cold as the Rockies” to legal-drinking-age consumers […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]