French President Macron visits the historical New Carlsberg Glyptotek in Copenhagen, while Carlsberg Group CEO Cees ‘t Hart announces 100m EUR investments in its Kronenbourg brewery in France. Following a business round table with the French President and Minister for Economic Affairs, the CEO of Carlsberg Group, Cees ‘t Hart, and the Chairman of the […]
October 5 sees the launch of Taste Mode, the latest in-depth investigation into the future of food and drink from Pearlfisher Futures, the agency’s insight and innovation studio. 2016 Taste Mode Futures – and its accompanying series of global launch events – will present the key cultural, category and consumer strategic insights and actions needed to […]
Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it? That’s a key question in light of today’s launch of Carlsberg Beer Beauty, a line of men’s grooming products that includes shampoo, conditioner […]
http://www.youtube.com/watch?v=zy9RpsUYyq8 Ever been to the cinema and quietly frowned upon fellow members of the audience who munch loudly on popcorn, or noisily slurp their drinks? Well Saatchi & Saatchi Denmark came up with a unique alternative to the annual ads created by Coca-Cola reminding the audience to be quiet during movie screenings, which made some […]
To get people to sample Anthon Berg’s chocolate, the creatives at Robert/Boisen & Like-minded, Copenhagen have set up a booth at the Copenhagen Airport. Passengers would scan their boarding pass at a machine, and it would then use data from SeatGuru to determine if the passenger had one of the best or lousiest seats on […]
Copenhagen-based specialty coffee company Coffee Collective recently started offering food menus that go with each of its specific coffee, much like the food pairings that restaurants do with their wine—these coffee-food menus typically consist of sourdough bread, butter and a special jam with a side of cheese or cured meat. The idea for such coffee […]