Cornish branding agency for a Cornish brewery

Cornish branding agency for a Cornish brewery

Award-winning Cornish agency Kingdom & Sparrow have been working with 7-year old Launceston brewery, Firebrand Brewing Co., developing a fresh new look for their brand. The challenge was to transform them from a local brewery to Cornish craft experts. Relaxed, outdoor gatherings have always been a big part of Firebrand – think smokey barbeques and […]

Beta Alliance launches new campaign championing independent breweries for beer subscription service Brew Republic

Beta Alliance launches new campaign championing independent breweries for beer subscription service Brew Republic

Brew Republic appoints Beta Alliance, part of the Forever Beta Group, to launch its craft beer subscription service following a competitive pitch.  Brew Republic, part of Direct Wines (a market-leading 50-year-old, family-run wine business) brings expertly selected beers from independent breweries from across the world to the people of the UK via a subscription beer […]

Design Bridge Singapore creates hyper-local craft beer brand for the Hong Kong market

Transforming YAU from a generic Hong Kong craft beer brand into a boldly unique hyper-local expression that embraces the playful absurdities of Hong Kong life.

Design Bridge Singapore creates hyper-local craft beer brand for the Hong Kong market

The Design Bridge Singapore Studio shares details of the team’s striking transformation of the craft beer brand YAU from Hong Kong, which has ignited new appeal in the competitive craft beer market. The vibrant new branding draws on witty Hong Kong colloquialisms, and a collaboration with local illustrators Brainrental, rooting the brand firmly within local […]

When will cider have its BrewDog moment

Craft beer’s huge growth has driven massive change within the beer category, forcing the big brewers to adapt and innovate. But what about them apples?

When will cider have its BrewDog moment

The explosion of craft beer in the UK, spearheaded by Scottish brewer BrewDog, has transformed our beer market.  It’s not only taking an ever-increasing share out of the traditional lager and real ale categories, it’s also forced the big traditional beer brands to sit up, take notice and raise their games.   As a response to craft, […]

Calling All Craft Beer & Jameson Admirers: Sip the Spirit of the Neighbourhood with Two New Caskmates

Calling All Craft Beer & Jameson Admirers: Sip the Spirit of the Neighbourhood with Two New Caskmates

One brewery from Logan Square, Chicago, IL. One brewery from the hop fields in Yakima, WA. One whiskey from Midleton, Ireland. That’s the intercontinental collaboration Jameson unveiled with the launch of Jameson Caskmates Bale Breaker Limited Edition and Jameson Caskmates Revolution Brewing Limited Edition. As a brand that grew up in neighbourhoods across the country, Jameson has always celebrated the […]

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev Wants to Lure Chinese Drinkers into Craft Beer with Boxing Cat Refresh

AB InBev has relaunched its Boxing Cat craft beer with the aim of turning Chinese tastes towards the craft beer category. The business brought on R/GA to give the brand a new look, as well as launch an integrated campaign to educate the Chinese audience that currently link craft beer to being expensive or having a heavy […]

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

Pearlfisher London creates the brand strategy and new brand identity for challenger beer brand, Jubel

The brand entered the market with a unique beer style that between light lagers and sweet ciders. Recognising that the brand lacked competitive distinction and wanting to carve out a new area on shelf, Tom and Jesse approached Pearlfisher to help establish a new strategic brand and creative positioning. Explaining the challenge and the strategic […]

Colorado-Based Fat Tire Enlists an ‘Actual Belgian’ to Promote its Belgian White Beer

Colorado-Based Fat Tire Enlists an ‘Actual Belgian’ to Promote its Belgian White Beer

 Craft beer brewery New Belgium is based on the front range of the Rocky Mountains in Fort Collins, Colorado, and not, as some might think, in a small European country wedged between France, Germany and the Netherlands. The makers of the popular Fat Tire beer, however, are connecting their products to the country and […]

Carter Wong Revamps British Craft Beer Brand TicketyBrew

Carter Wong Revamps British Craft Beer Brand TicketyBrew

British craft beer brand TicketyBrew has unveiled a refreshed identity with design by multi-disciplinary studio Carter Wong. Having worked with TicketyBrew since its inception in 2013, Carter Wong has helped refine the brand’s structure and visual identity following the rapid expansion of the product range. Having launched with a core range of three beers, TicketyBrew […]