Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s Gin Bucks Craft Messaging Trend to Focus on ‘Simple Pleasure’ of a G&T

Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]