While TERRA Chips has built a loyal following behind their uniquely delicious and naturally vibrant real vegetable chip varieties, they often are considered by consumers as a snack that’s more for special occasions than every day. Burns Group was called on to change this perception and tempt millenials with a more experiential snack chip and […]
Dunkin’ Donuts has announced its partnership with global creative business Jones Knowles Ritchie(JKR) to manage its brand identity and branding strategy. JKR will work alongside Dunkin’ Donuts’ other creative agency partners, including BBDO Worldwide and ARC/Leo Burnett, to help Dunkin’ in its goal to be America’s favourite beverage-led, on-the-go brand. Tony Weisman, Dunkin’ Donuts’ U.S. Chief Marketing […]
It looks like something straight out of a dystopian horror flick, but any trepidation evaporates as soon as the Colonel emerges in a “blaze of herbs and spices” in this latest spot by KFC U.K. It’s a fitting return for the icon who has not been spotted in the U.K. in 40 years. “The Colonel’s […]
Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]
Stoli Vodka has launched its new global advertising campaign, ‘Loud and Clear,’ and it features provocative images, scenes and demonstrative scoring by award-winning directors and composers. The stimulating new campaign takes a 360-approach, incorporating television, digital, social and print to reveal Stoli’s unapologetic message – “whatever drives you, make it bold, make it last, […]
Kool-Aid is promoting the launch of a new carbonated drink aimed at older kids and teens with a campaign on social media, according to a statement. From now till September 15, Snapchat users can add special lenses and filters to their photos. When using the inward-facing camera of a smartphone, users can see virtual […]
Pepsi has announced its summer plans as part of this year’s global creative campaign, Pepsi Generations, celebrating the brand’s iconic role in music history. With the help of Pepsi musicians past and present, including King of Pop Michael Jackson, Ray Charles and Britney Spears, the new iteration of the campaign will continue to excite fans […]
PepsiCo Latin America has launched a new campaign entitled ‘RefresCosas’ across Latin American markets, meaning ‘Refreshing Things’. The social media campaign has been created by Impero. The campaign has been rolled out on the brand’s Instagram and Facebook channels across Latin America and consolidates on the success of the previous ’7Up vx El Calor’ […]
Burger King Spain let Instagram users build their own hamburger through polls on “Stories” to receive a coupon for a free, customized Whopper. Without any paid media, the effort earned 270,000 interactions across 45,113 unique users and generated 34,675 custom Whopper coupons in less than three hours, according to Adweek. The fast-food brand boosted […]
A new campaign for a beer founded by a beverage giant and a media company is taking the utility of its brew to the next level in a new campaign. In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the […]