Armadillo Scoops Best Email Campaign for McDonald’s at Wirehive 100 Awards

Armadillo Scoops Best Email Campaign for McDonald’s at Wirehive 100 Awards

Armadillo, the CRM specialist agency, has won the best email campaign for McDonald’s Win Win at the renowned Wirehive 100 Awards held on 12th October.  The awards, now in their sixth year, celebrate the outstanding creative and technical talent that southern counties have to offer. The award-winning eCRM campaign McDonald’s Win Win achieved click-to-open rates of […]

Pizza Hut Preps Personalisation Drive to Grow Online Sales

Pizza Hut Preps Personalisation Drive to Grow Online Sales

Pizza Hut is bringing its analytics and mobile platforms closer together to hone its Customer relationship management (CRM) strategy and drive online sales through personalised offers. The company, which was spun off from its restaurant arm last year, is planning to beef up its CRM offering at the start of 2014 with updates to its […]