Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]
Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]
In a typical week almost 2.6 million people aged 65 and over speak to three or fewer people they know, with over 225,000 often going a week without speaking to anyone at all. New research revealed by Cadbury Dairy Milk and Age UK illustrates the impact of loneliness with over half a million of those […]
To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]
Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK […]
Cadbury has unveiled a new £6 million marketing campaign celebrating the launch of new Cadbury Dairy Milk Freddo Treasures. The campaign by VCCP, aims to inspire parents to say ‘yes’ to everyday adventures with their family, showcasing how Freddo Treasures are perfect for an inspiring and fun adventure. The creative highlights the fun families can […]
Cadbury is bringing an authentic, very purple newsagent’s shop to the heart of Soho for the first time ever. Kitted out with unique Cadbury newspapers, postcards, household items and more importantly, Cadbury Dairy Milk, the shop will be open to fans for four days from 25th-28th January. The very special Cadbury Glass and a Half […]
Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency in 2017. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand […]
Cadbury Dairy Milk and Oreo have announce its new friendship with a new campaign by Saatchi & Saatchi Sydney for Cadbury Dairy Milk Oreo. This significant product innovation will be supported via a phased integrated campaign, themed around the brands’ evolving friendship and designed to captivate and drive purchase amongst the sweet-toothed audience. At the core […]
Cadbury appears to be moving away from its longstanding ‘Free the Joy’ strapline via a new campaign for its flagship Dairy Milk product released under the new ‘Tastes Like This Feels’ positioning. Launched on April 2, the new global campaign comprised three 30-second ads that will be rolled out over the next few months, with […]