With Christmas shortly upon us, Brownes Dairy has launched its first ever Christmas TVC via Meerkats for ‘Santa’s Favourite Milk’. The spot celebrates the joy of giving and saying thank you – and not just to the man in the big red suit. The mums at Brownes know all too well that with rituals of […]
Dairy Crest has revamped its Cathedral City Kids Snacking range with a move to lighter cheese for an improved nutrition profile and a new on-pack partnership with Nickelodeon to enhance appeal to families. From 10th October, packs across the full Cathedral City Kids’ Snacks range will be moving to 30% less fat ‘Mild Lighter’ cheese, […]
On October 30, a week ahead of midterm elections, Vermont-based ice cream behemoth Ben & Jerry’s released a new flavour, called Pecan Resist. The limited batch flavour has a base of chocolate ice cream and includes white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds. It’s also sprinkled with a message of social justice. […]
Vaalia yoghurt is both tasty and full of goodness. The trouble is, nobody believes a yoghurt can be both of these good things. Naturally, the only way to prove this was in the ‘Court Of Yoghurt’. Created by The Monkeys, part of Accenture Interactive, this is the first spot for Vaalia under the new […]
Yorica!, London’s premier ‘free-from’ ice-cream parlour, launches into the retail trade, with a striking new brand identity by design consultancy Brandon. Yorica!, which first opened in 2016 selling delicious ice-creams that are free from all 14 major allergens, has now made the shift from gelateria into the supermarket retail trade. The team at Brandon was […]
PB Creative develops a new brand concept for a range of artisanal rare-breed dairy products, in response to a direct-to-consumer challenge set by FMCG title The Grocer. The success of the dairy sector has been dwindling recently. Public health campaigns and concerns about animal welfare have taken their toll, with many consumers falling out of […]
The Nestlé-owned dairy brand Lindahls Kvarg, is hosting a Swedish-style oasis in London featuring the trees, scents and smells found in the silver birch forests of Sweden. Dubbed the Lindahls Skogscafé, the venue has been designed to help Londoners connect with nature, de-stress and regain balance. As well as enjoying free smoothies in the café […]
Fortnight Collective has been working with Yasso Frozen Greek Yogurt for a year-and-a-half, and in that time it has helped build the company’s brand strategy, creative development, packaging and website. The short timeline of collaboration was even more condensed for the brand’s latest effort – new holiday flavour packaging. Fortnight Collective, based in both Boulder, […]
The Cow & Gate business tasked Conran Design Group with redesigning its EaZypack baby and toddler milk packaging and baby food portfolios to better reflect its core brand purpose and beliefs: authenticity, nature inspired design and instinctive parenting. EaZypack Milk: launching this month, the changes aim to ensure that the brand substantiates its modern positioning […]
Initials, the independent creative agency, launched a new integrated campaign for Lactalis brand ‘President’. Due to run for the next eight months, the activity centres around three new idents for the brand’s Come Dine With Me sponsorship, premiering on Channel 4. Wider campaign elements include digital out-of-home at key locations across the UK, alongside online […]