BETC has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. The work aims to bring to life the universal insight of “progress feeds […]
For over 25 years, Actimel* has been supporting people’s immune system** every morning. To bring to life this promise with the Gen Z, Actimel is landing on Fortnite to support their immune system in their favourite game. Firstly we see a small potion that bears a striking resemblance to the little Actimel bottle. In Fortnite, players in a difficult position can […]
Danone has released Actimel Fruit & Veg Cultured Shots in the UK, a groundbreaking innovation for Actimel that revolutionises the juices and smoothies category, with a refreshing, distinctive identity created by global independent branding and innovation agency Dragon Rouge. Actimel Fruit & Veg Cultured Shots aims to help Danone recruit younger consumers.The new product leverages […]
Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s. The work was created in collaboration with LAB, the independent digital agency that uses a blend of consumer neuroscience, psychology and behavioural economics to design, build and market digital brands and experiences. The Marty’s range, which includes chickpea […]
evian unveiled its latest campaign, the “Baby Bare Necessities”, a joyful anthem that sees the brand’s iconic babies return to outline a new ethos for “living young”. In an increasingly fast-paced world with ceaseless swiping and constant notifications, the campaign suggests trusting that little voice inside all of us, that inner baby that reminds us […]
evian has revealed its first refillable glass water bottle, designed by the brand’s creative advisor for sustainable innovation design, Virgil Abloh. The reusable bottle was unveiled during New York Fashion Week 2019. Made in collaboration with beverage brand SOMA, the limited-edition 17oz. water bottle is made of glass, with a bamboo lid. A white, protective silicone sleeve features […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
Branding agency & SMITH has named and branded new London based protein breakfast pot, AYEM. The new breakfast pot that’s high in Protein and Omega 3, is designed to help you eat well at breakfast time. AYEM is all about giving your body and mind enough of the good stuff it needs to keep feeling […]
Dannon, which turned 75 this year, is the leading brand in the yogurt category with 34 percent of the market. Yogurt is a $8.5 billion category in the U.S., according to Mintel data, but it wasn’t always. In the mid-1970s, many Americans—reared on red meat and convenience foods—still considered the fermented milk product to be […]
Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity. The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone brands from 2018. Conran has created an identity that not only reflects Danone’s commitment to delivering a positive food future but also […]