Volvic has announced a new seven-figure sponsorship deal with Channel 4, marking the first time that the Danone-owned brand has sponsored TV programming. Volvic will sponsor Channel 4’s new programming strand, unstoppable Moments on 4, until the end of 2016. The sponsorship was brokered by MEC and will cover a number of popular shows on […]
#HungerCry, Naked’s latest campaign for Danone, delivers danio yogurts as the answer to the four o’clock hunger so many of us feel. The digital based campaign will last six weeks beginning on the 8th June. As part of the campaign Naked will be working with a series of influencers across social media platforms who will […]
Volvic is preparing to roll out its largest marketing campaign to date for the launch of two new flavours of its Juiced range of drinks. For the campaign the Danone-owned brand has invested £1.65m in TV and outdoor digital advertising and a sampling campaign throughout March. The TV ad, which features fruit bursting as it […]
The social and environmental policies of the world’s ten biggest food and beverage giants need a major shake-up, said international relief and development organization Oxfam America as it launched its new global campaign called ‘Behind the Brands‘. The campaign was launched with new research that for the first time scores and ranks the agricultural policies, […]