DB Breweries Ends the Feud Between Lager and Craft Beer Drinkers in New Campaign

DB Breweries Ends the Feud Between Lager and Craft Beer Drinkers in New Campaign

New Zealand’s DB Breweries is hoping to unite lager and craft beer drinkers with an irreverent campaign to promote its new beer. The campaign, which launches DB Export Hop Lager, a new drop that features “all the refreshment of lager with the flavour of more hops” aims to put an end to the battle between […]

DB Breweries Crushes Beer Bottles into Sand to Save New Zealand’s Beaches

DB Breweries Crushes Beer Bottles into Sand to Save New Zealand’s Beaches

New Zealand’s DB Breweries and agency Colenso BBDO had a monster hit in 2015 with “Brewtroleum,” a campaign that took the yeast left over from the brewing process and turned it into a clean-burning, conflict-free biofuel—letting consumers, in a sense, save the world by drinking more beer. And now, client and agency are back for […]