Deadpool is “selling out” ahead of the release of Deadpool 2 on May 18 by partnering with Devour Foods. Deadpool has teamed up with Devour as the Kraft Heinz brand dares to turn up the heat on the frozen aisle by introducing its first-of-a-kind line of sandwiches. In the new digital spot, Deadpool takes you […]
V Energy‘s “massive hit that improves you a bit” campaign has received the Hollywood treatment via TKT Sydney, with the latest iteration of the Aussie campaign starring Marvel’s anti-hero Deadpool. The new campaign kicks off today in partnership with 20th Century Fox for the launch of Deadpool 2. The partnership builds on V Energy and […]
“Comic book characters should never be used to sell alcoholic products,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Kids are inherently targeted, PR damage to the brands is substantial, and shareholders should scream for heads to roll.” Livingston is referring to the current cross promotion of a Mike’s Harder Lemonade alcopop with […]