Business Challenge One Living was born in 2018, founded by England rugby legend Jonny Wilkinson, as an extension of his own journey into the worlds of gut health, living foods and Kombucha, with a mission to help people overcome the common barriers to entry – expensive, hard-to-find niche products and unappetising flavours. Despite having already […]
Derek&Eric create a fresh and delightful brand world full of love for sweet treats icon Yamama. The Gandour family business has been making sweet treats across the middle east since 1857 making products people love. Yamama’s Challenge Since the 1980’s, Yamama has established itself as a true family favourite, leveraging Gandour’s 150 years of expertise in confectionary to create a […]
Derek&Eric helped rejuvenate a delicious baking brand. Challenge Supergood! (previously known as Superfood Bakery) was born from the desire to make baking more accessible to people looking for a healthier alternative, or with specific dietary requirements. They found that their proposition was too functional and their architecture too complex; failing to make the emotional connection […]
From the gym-obsessed performance drivers, to the holier-than-thou nutrition evangelists, the health and wellness supplement category is crowded with all manner of brands. Hux aims to cut through the confusion with a focussed range of scientifically backed products – not only for the iron-pumpers or the fad-food followers, but for ordinary people who just need […]