Launching into the dynamic ready to drink (RTD) market from Europe to Australia and New Zealand, the latest innovation with Beefeater combines its worlds most awarded Beefeater London Dry Gin with tonic, plus its successful Pink Strawberry gin, with refreshing tonic. Following the global popularity of Beefeater flavoured gins and demand for convenience rocketing, accounting for 10% of all alcohol […]
Republic Restoratives, the largest crowd-funded, women-owned distillery in America, has unveiled its new brand identity. Designed by Midday, a creative agency based in London and Vancouver, this new identity and positioning is a pivotal moment for the distillery. It not only sets the foundation for its expansion beyond its DC community roots, but it also […]
During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories.
This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 4 in the series uses a unique ingredient packaging design layout to champion the humble […]
By Louise Kennedy who is Strategy Director at Brandon Consultants
Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]
Popular ice cream lolly brand Twister has revealed a new identity, bringing out its intrinsically playful personality. In delivering a credible message of positive nutrition, the updated design aligns with Unliever’s commitment to make and market responsibly to kids. Independent design agency Sunhouse Creative worked with the Wall’s team at Unilever to re-launch the brand […]
With shops around the world wondering how to serve customers during the COVID-19 crisis, Breadblok, an organic bakery in Santa Monica, California, has worked with London design studio Charlie Smith Design to rapidly launch a new website following a revamped visual identity and packaging design. With this new site the family-run bakery aims to continue […]
Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019. Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger […]
FAB Feature: Winner of 2 x Gold FAB Awards, 3 x Silver Awards and Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We highlight Pearlfisher‘ success at The Awards Show as Design Agency of The Year at The 22nd FAB Awards. Their NOgroni project won 4 x Gold FAB Awards and a joint FABulous ( Best in Show […]
Case Study: Winner of 2 x Gold FAB Awards and Joint Winner of FABulous ( Best In Show ) Packaging Design at The 22nd FAB Awards
FAB News are looking at back at some of the outstanding projects that were awarded at the recently concluded FAB Awards. We spoke with John Lagervist, Executive Creative Director at Drama Queen Communications. Their Absolut Comeback / Recycle project won 2 x Gold FAB Awards and a joint FABulous ( Best in Show ) for […]
Start-Up dog food manufacturer Walker & Drake emerge into the market with their unique ‘Cold Pressed’ dog food to take their competitors by storm.
The owners of Walker & Drake approached The Brand Nursery for help to develop their brand identity and packaging for their unique ‘Cold Pressed’ dog food. There are very few manufacturers of this type of product in the UK, and the benefits of ‘Cold Pressed’ are higher levels of nutrients compared to that of standard […]
