We are emotional beings when we buy food and drink brands. However much we deny it, our instinctive behaviour tells a different story. In a crowded and noisy supermarket aisle, our brains are inundated with information overload, which we struggle to rationally compute at speed. Our modus operandi default position is to buy brands that […]
DesignLSM unveiled details of their collaborative work with New York-based designers Cetra Ruddy on the design of the city’s highest dining destination. Located on the nineteenth-floor of No1 Spinningfields, 20 Stories is an exclusive and social venue comprising of a sophisticated restaurant, vibrant cocktail bar and outdoor terrace, which offers spectacular panoramic views across Manchester’s […]
Most people may not know where their honey comes from or be aware of its many benefits. Colorado-based honey producer Rice’s Honey hopes to change that by changing the name and packaging of its flagship honey brand to ‘Local Hive.’ The brand, a leading producer of raw and unfiltered honey since 1924, is also featuring a new label […]
DesignLSM unveiled their latest branding project for new to market speciality coffee chain ‘39 Steps Coffee Haus’; creating a name, brand strategy, packaging, merchandise and uniforms. Drawing on their reputation for offering a holistic approach to hospitality and retail design, the design experts were approached to create a brand identity and name for a new […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
When Ikeda Feingold needed a packaging partner to bring a family cocktail tradition to life, her search led her to rigid packaging leader TricorBraun. Feingold’s product, The 1970, is an original, ready-to-drink vodka cocktail based on a family recipe since 1970 made with 19 exotic fruits, spices and botanicals and is 70 proof, thus the […]
New premium crisp brand London Flavours has launched in the highly competitive UK savoury snacks market. The brand & packaging designed by Pure has an intriguing flavour of London about it, capturing the spirit of the capital through events in its recent history, with themes and imagery chosen to maximise the brand’s noticeability. London Flavours […]
Following the success of the limited edition bottle for Superfly – a botanical blend developed in collaboration with celebrated mixologist Mr. Lyan – B&B studio has delivered an upscale rebrand for the core range of Firefly’s revitalising botanical drinks. Inspired by the inventive design for Superfly, which saw the Firefly logo disappear from the front […]
Springetts Brand Design has designed a range of fibre yogurts to be launched in the UK by Arla. Arla challenged the design house to create a disruptive new design for their fibre yogurts. With fibre having so many negative associations, Springetts were asked to create a design that shifted the landscape of how we see […]
Diageo’s gin brand Tanqueray, has unveiled a new look for Tanqueray Rangpur alongside the news that it’s extending its distribution into new markets. Named after an exotic lime which originated from India, Tanqueray Rangpur is a light, easy-drinking gin with a juicy citrus taste, making it the perfect gin for the summer. Since it first […]