Bombay Bramble, a new creative expression from Bombay Sapphire, recently launched in full ruby red splendour with an identity and bottle design crafted by drinks specialists Knockout. Bombay Bramble blends Bombay’s vapour distilled London Dry Gin with a rich fruit infusion made from freshly harvested blackberries and raspberries. This is a more complex and time-consuming […]
Cow and Gate Simply A2 is a first for the UK market: a range of formula milk made with milk sourced from cows that naturally produce A2 protein milk. The new range is priced at a premium, expanding a brand with over 100 years of experience.
A2 protein milk is shaking up the formula milk market and has already had great success in Australia and New Zealand. A1 and A2 beta-casein is one of the key types of protein found in cow’s milk, and typical cows milk contains both A1 and A2 beta-casein. What makes A2 protein milk different is that […]
Award-winning premium soft drinks brand, Belvoir Farm, has partnered with B&B studio on a strategic repositioning and redesign as it seeks to drive growth, deepen consumer engagement and attract a younger audience. The rebrand builds on the brand’s authentic farming roots, the first bottles of its signature elderflower cordial being handmade on the family farm […]
Drinks design specialists at Knockout have created a new identity and bottle design for ZEO, a range of sophisticated, sensorial zero-alcohol spirits. The brand’s first two variants, Botanical Dry and Spiced Oak, arrived in the UK market this November. Unlike other non-alcoholic spirits, ZEO possesses a sensorial dimension which mirrors the physiological effect of alcohol. […]
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous […]
Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless […]
Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the […]
Pearlfisher is celebrating saying “YES” to Pudding with a new strategy, packaging redesign and portfolio review for Hartley’s 10 Cal Jelly. The nation’s iconic jam and jelly brand, Hartley’s introduced its 10 Cal Jelly Pot range 7 years ago, but it was time to modernise the brand’s expression. Pearlfisher was tasked with making it the […]
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]
Boundless Brand Design was commissioned by client partner and the world’s most awarded Gin, Beefeater, to launch a Lower-ABV spirit drink in Spain, an exciting first for the brand. Looking to target the surging demand from global consumers for no/low spirits, Beefeater wanted to create a lighter drink experience for those seeking a more balanced […]