Imagine a Starbucks iconic white cup covered in pink hearts, colorful zig zag lines or an artistic sweep of shapes encircling the green Siren logo. Taking a cue from customers who have been doodling designs on cups for years, Starbucks is launching a White Cup Contest. The contest encourages customers in the U.S. and Canada to decorate […]
Campari presents the new Art Labels limited edition, a modern reinterpretation of a number of works by Fortunato Depero, one of the most representative artists of the Futurist movement who had a long association with Campari. Three collectible labels are the protagonists of the Campari limited edition and summarize three moments strongly related to the […]
Here Design has refreshed the identity for rum brand Bacardi – creating a new take on the bat icon that draws on its 152-year heritage. The bat has been the brand’s symbol since Bacardi’s foundation in 1862 in Cuba, by Spanish-born entrepreneur Don Facundo Bacardi Masso. The bat was introduced, according to Bacardi, when Bacardi […]
Japanese studio Nendo reinterpreted the Starbucks’ classic white coffee mug adding a graphic to the base, so when the mug is drying or being stored upside down, it looks as though it’s actually full. The new collection plays with Starbucks’ view of seeing the world as half-full, never half-empty. The mug will be available in […]
Birds Eye frozen food brand is launching new branding and packaging, part of a £60 million Europe-wide brand relaunch. The relaunch from parent company Iglo Group will see the introduction of a new logo and packaging, designed by JKR, according to Birds Eye. A new advertising campaign launched March 3 by Havas Worldwide sees brand […]
Mystery is delighted to announce the launch of ‘Smithfield‘, an exciting new Quick Service Restaurant venture founded by David Haimes, the former MD of ‘Itsu‘ and CEO of ‘Obika‘. “Mystery are a great partner, helping us create the Smithfield brand. The team understand exactly what we are trying to achieve and have worked very closely […]
http://www.youtube.com/watch?v=KOmIDhBDoww United Biscuits is relaunching its McVitie’s biscuit brand in a £12 million marketing push. The brand campaign aims to evoke ‘the emotional role biscuits play in our lives’. The project sees all United Biscuits sweet products (with the exception of Go Ahead!) brought under the McVitie’s brand. This will include Penguin Bars and Jaffa […]
When designing new offices for a brand as iconic as Coca-Cola, it would be tough to create a space that is contemporary yet pays homage to its rich heritage. However, AEI Architecture and Interiors seems to have pulled it off with the new headquarters for the soda giant’s operations in Colombia—according to the architectural firm, […]
Fast food company McDonald’s has recently redesigned the menu portion of their website, and it is a design treat to the eyes. The redesigned Full Menu Explorer features the complete McDonald’s menu, with every item laid out entirely on a single, endless scrolling page of their website. Everything from the Big Mac to the Sundaes […]
Sydney creative agency Workshop has unveiled what it describes as one of Unilever Australia‘s largest ever soft drink launches. Its campaign for Lipton Ice Tea Sparkling is aimed at challenging the biggest brands in the category. “As we were launching a new product we wanted to create something that would stand out in a category […]