Luxury tea company Newby Teas of London, announced the relaunch of its much-loved Newby Classic Tea Bag Collection with stunning new designs, inspired by a priceless textile collection and the theme of craftsmanship.
Newby’s multi-award-winning in-house creative team worked in partnership with internationally renowned London branding consultancy Lewis Moberly to develop the new branding – meticulously and consistently matching each fine tea’s palate with unique, separate pashminas. Each textile is from the private collection of philanthropist and Newby Founder, Mr Nirmal Sethia.
Aneta Aslakhanova Global Marketing Director at Newby Teas and honorary director of the world’s largest tea accessories collection, the Chitra Collection, said: “For the relaunch of Newby’s best-selling Classic Tea Bag Collection, we chose the timeless theme of craftsmanship. This perfectly reflects our mission to revive an age when people took their time to appreciate tea. The creative team is very proud of a truly inspired result which adds an artistically-excellent and high end collection to the Newby Teas luxury stable.”
Gwen Hustwit, General Manager Creative and Marketing at Newby Teas said: “At Newby Teas, we are dedicated to reintroducing quality and uncompromising flavour to everyone’s cup of tea. We are reviving the luxury and flavour of tea as it was centuries ago, when tea culture and craftsmanship were at their height. We always aim for the highest standards and the preservation of the character and flavour of our tea leaves. With our wonderful Classic Tea Bag Collection, tea lovers can experience the transcendent experience of luxury tea at a price affordable for all.”
The twenty-five varieties in the collection have each been illustrated by a different detail taken from the private collection of vintage Indian pashminas owned by the late Chitra Sethia, wife of Newby’s founder. The pashminas have been in the Sethia family for over two centuries, and have been lovingly preserved against the unravelling of time.
Nirmal Sethia, founder of Newby Teas, philanthropist and owner of the world’s largest private collection of tea accessories, the Chitra Collection said: “At Newby Teas we are passionate about preserving the flavoured character of our teas, just as my family preserved their priceless pashminas over the centuries. What more fitting a way to celebrate craftsmanship?”
The tone of each design reflects the character of the tea, complimenting Newby’s diverse range; from deep green patterns for Oolong teas, to lighter shades for light, delicate, green teas. The range also features world-famous classics such as Assam and Darjeeling, along with a selection of Newby’s specialty blends such as Black Tea & Thyme and Rooibos Orange.
Sourced from the finest of the world’s tea leaves, picked at the height of their freshness, the teabags are presented in beautifully designed, individually-wrapped sachets, allowing ease of everyday use. All Newby Teas are blended and preserved in the company’s condition-controlled facility in Kolkata.
Retail prices for the 25 varieties in the Newby Classic Tea Bag Collection range from £4.50 to £5.50.
Source: Newby Teas