Coca-Cola Launches Campaign to Help Designated Drivers Stay Away From Alcohol

Coca-Cola Launches Campaign to Help Designated Drivers Stay Away From Alcohol

Over one million people admit that they drink drive once a week, according to figures released to mark the launch of this year’s ‘Designated Driver’ Christmas campaign by Coca‑Cola. One in seven drivers confessed to occasionally getting behind the wheel thinking that they had had  too much to drink – although a fifth of people […]

New Budweiser Campaign Backed by Innovative Research on Designated Drivers

There has been a significant shift in the way today’s young people view – and appreciate – designated drivers compared to a generation ago, according to new research from Ipsos Reid that examines the social involvement and acceptance of young adult designated drivers in Canada. Sponsored by Budweiser as part of the launch of its […]