Explore The UK’s Unique And Idyllic Spirit Tourism Destinations

Bacardi set to reopen its collection of British distillery experiences with rigorous health and safety measures in place

Explore The UK’s Unique And Idyllic Spirit Tourism Destinations

Bacardi Limited has today announced that its British distillery experiences will reopen to the public on Monday 20th July with adapted health and safety measures in place in line with the current situation in the UK.  As lockdown restrictions begin to ease across the nation, the family-owned spirits company will open the doors to its beautiful distilleries for […]

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

Dewar’s Doubles Down on its ‘Live True’ Anthem with New $15M Global Campaign

 DEWAR’S Blended Scotch whisky announced the launch of a $15M global marketing push around its “Live True” campaign, which magnifies the brand’s obsession with doing things twice to make them better as a nod to its double-aging process. Running through end of 2019, the multi-market effort features a new TV anthem with Scottish actor […]

DEWAR’s and Panda & Sons Take-Over The Vault at Milroy’s of Soho to Kick off London Cocktail Week

DEWAR’s and Panda & Sons Take-Over The Vault at Milroy’s of Soho to Kick off London Cocktail Week

On October 2, DEWAR’s Scotch Whisky, kicked off London Cocktail Week with a ‘Highball Hustle’ hosted at The Vault, underneath Milroy’s of Soho, the oldest whisky store in London. Guests were treated to range of specially created DEWAR’s cocktails, including the DEWAR’s Original Highball. The highball – a perfectly balanced combination of blended whisky and […]

Scotch Making Comes to Life Through Dewar’s Foray into Virtual Reality

Scotch Making Comes to Life Through Dewar’s Foray into Virtual Reality

Dewar’s Scotch whisky, is using virtual reality to bring the whisky-making process vividly to life. As part of a new marketing campaign to celebrate the launch of Dewar’s Scratched Cask, the brand is unveiling a 360 degree virtual reality experience to highlight the creation of their newest product. National Brand Ambassador Gabriel Cardarella leads viewers through […]

Dewar’s Reimagines Iconic Profiles Campaign

Dewar’s Reimagines Iconic Profiles Campaign

Dewar’s, blended scotch whisky, is proud to announce an extension of the Dewar’s ‘Live True’ campaign with the launch of “Dewar’s Profiles,” a digital version of the brand’s successful print campaign from years ago. This series of short video interviews celebrates individuals and notable personalities who have the courage to drive unexpected pursuits that positively impact […]

Dewar’s Launches New Packaging & Bottle Design

Dewar’s Launches New Packaging & Bottle Design

Dewar’s, Bacardi’s Scotch whisky brand, announced the launch of its exciting new visual identity and bottle design. This major evolution in the storied Scotch founded by John Dewar in 1846 is being supported by a global multimedia campaign rooted in the brand’s authenticity and legendary heritage to take the iconic brand into the future. All […]

Bacardi Limited Charts Bold Course in Building a Sustainable Future

Bacardi Limited Charts Bold Course in Building a Sustainable Future

Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged – it’s expected. On the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices and […]

How 80,000 Bees Printed A Bottle For Dewar’s Whiskey

To celebrate the launch of its new ‘Highlander Honey’ whiskey, whiskey brand Dewar’s decided to employ the help of nature’s original 3D sculptors: bees. New York agency Sid Lee employed The Ebeling Group, the company behind the “Eyewriter Project,” to undertake this impossible project. Using 80,000 bees, they ‘3B-printed’ a bottle-shaped sculpture made out of […]

Dewar’s Launches New Highlander Honey

Dewar’s Launches New Highlander Honey

The House of Dewar’s has the spirits industry buzzing with the U.S. launch of Dewar’s Highlander Honey—Dewar’s Blended Scotch whiskey infused with natural flavors. This unique innovation is crafted by the infusion of hand-selected Scottish honey along with natural flavors into the original Dewar’s White Label blend, the #1 selling premium Blended Scotch whiskey in the […]