Mountain Dew Takes Hoops Culture To New Heights During NBA All-Star 2017

By Newsroom on February 13, 2017   Beverages, Events, Latest, Launches, Marketing, Non Alcoholic, Promotions  

During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]