Continuing the momentum from Diageo Beer Company USA’s positive half year financial results, Diageo announced its intention to build a US version of Dublin’s popular Guinness Open Gate Brewery in Baltimore County, Maryland. As currently planned, the company would build a mid-sized Guinness brewery and a Guinness visitor experience with an innovation microbrewery at the […]
Johnnie Walker Blue Label is proud to ring in the Lunar New Year with the Year of the Rooster limited edition bottle. The commemorative bottle celebrates the traditions of Asian culture, and is the ideal spirit to enjoy while welcoming in the auspicious sign of the new year. Evolving from the first iteration, Year of […]
As the trees, lights and festive decorations go up, the UK’s Christmas party season is in full swing. And what better way is there to celebrate than indulge in good food and a glass of something special? New research by Diageo reveals that people are looking for more information on what’s in their drinks, including […]
Beatboxing carollers remix classic Christmas songs to spread the festive cheer as part of the launch of a new alcohol home delivery service across the UK from thebar.com and Deliveroo. Launching in London, those first to use the service will have their order delivered by the beatboxing carol singers for a seasonal singalong with a […]
As a nation, Britons are increasingly aware of the calorie content in the food they eat but can the same be said for what they drink? And how much alcohol is in their drink? New research conducted by Diageo reveals that 84% of people admitted they were unfamiliar with how many calories were in their […]
Since 2012, #GivingTuesday has come to represent a worldwide effort to inspire the spirit of giving during the holiday season, raising $116.7 million online just in 2015. In celebration of that spirit, Crown Royal Canadian Whisky is proud to introduce its new campaign, titled “Live Generously and Life Will Treat You Royally.” With a mission […]
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, […]
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]