Since 2012, #GivingTuesday has come to represent a worldwide effort to inspire the spirit of giving during the holiday season, raising $116.7 million online just in 2015. In celebration of that spirit, Crown Royal Canadian Whisky is proud to introduce its new campaign, titled “Live Generously and Life Will Treat You Royally.” With a mission […]
At the heart of Ketel One Vodka lies one family’s unwavering passion for crafting the world’s finest spirits. Inspired by over 325 years of distilling expertise, the Nolet family brings old-world pot still craft and modern distilling techniques together in one flawless process. From Joannes to Jacobus to Carolus Sr., creator of Ketel One Vodka, […]
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it’s also a time when there’s a major concern around people drinking and driving. Diageo brand Johnnie Walker is celebrating the holiday season with a pretty intense virtual reality experience to hopefully stop people […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]
The makers of Smirnoff Vodka announced that Smirnoff Sound Collective, the brand’s international music platform committed to becoming the biggest contributor to the inclusive electronic music culture, have partnered with Toronto Artists – Zeds Dead on a new documentary titled, “LEAP” (above) which released on October 3rd, 2016. Dylan Mamid (aka DC) and Zachary Rapp-Rovan (aka […]
Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age. As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting […]
Just in time for summer, Diageo Australia is launching a new television commercial and through the line campaign by Leo Burnett, Sydney to support the launch of Lazy Bear, a pre-mixed drink from Bundaberg Rum. The mid-strength Lazy Bear combines Bundaberg Rum with the taste of dry ginger ale and natural lime. The TVC was shot […]
Design Consultancy Design Bridge and Diageo have worked together on the new packaging design for Gordon’s gin, almost 15 years after the consultancy previously redesigned the gin brand’s bottle. Design Bridge’s brief was to respond to the huge boom in interest in gin over the last few years, and “reassert Gordon’s position as the top […]
Sean “Diddy” Combs and the Makers of the Cîroc Ultra Premium Vodka unveiled new brand creative and launch a motivational campaign: ‘Let’s Get It’. ‘Let’s Get It’, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams. The […]