Sean “Diddy” Combs, Diageo & Deleon Tequila Primed for Luxury Tequila Takeover

Sean “Diddy” Combs, Diageo & Deleon Tequila Primed for Luxury Tequila Takeover

Diageo –the global leader in beverage alcohol – and Sean Combs unveil a newly-expanded portfolio from the luxury brand, Deleon Tequila, that brings the extraordinary product to a broader group of consumers through new Platinum and Reposado variants, starting at $60 MSRP. This launch marks the first release from the Diageo and Combs Wine & Spirits […]

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

Johnnie Walker Urges Americans to Join the Pact & Designate a Driver

For the third year in a row, the makers of Johnnie Walker scotch brought the House of Walker to Austin, Texas during Formula 1’s Circuit of the Americas race to drive awareness around the brand’s “Join the Pact” responsible drinking program.  The number one Scotch whisky in the world is committed to encouraging responsible drinking […]

Open Your Piehole For a Unique Blend of Whisky by Diageo

Open Your Piehole For a Unique Blend of Whisky by Diageo

Warm baked apples, toasted pecans, the taste of the graham cracker crust on Grandma’s homemade pies, those memorable and loveable flavours are hot out the oven in Piehole – a delicious blend of Canadian Whisky and pie-flavored liqueur. Piehole, best sliced up as a shot, will be available beginning November 2014 in the following tempting flavors […]

Johnnie Walker Blue Label Launches Limited Edition Collection

Johnnie Walker Blue Label Launches Limited Edition Collection

Johnnie Walker has unveiled its annual Johnnie Walker Blue Label 2015 Limited Edition. Available this Christmas season, the Limited Edition focuses on showcasing Blue Label’s rarity, depth and character. In perfect time for the festive season, the exquisitely designed bottle invites individuals to embark on a journey into the depths of rare craft, cask and […]

Crown Royal Introduces Regal Apple Flavoured Whisky

Crown Royal Introduces Regal Apple Flavoured Whisky

Crown Royal Canadian Whisky expands its legendary portfolio with the announcement of a new flavoured whisky – and the apple does not fall far from the historic tree. Crown Royal Regal Apple is a combination of the well-known, premium taste of Crown Royal whisky infused with natural apple flavours. Crown Royal Regal Apple is a unique […]

Redefining Beer: Introducing Guinness The 1759

Redefining Beer: Introducing Guinness The 1759

Just in time for the holiday season, the world’s most distinctive brewer is bringing a new level of elegance and artistry to the beer category. Guinness & Co. – brewers of the iconic stout – introduces its newest innovation, Guinness The 1759, a limited edition amber ale brewed to be sipped responsibly with satisfaction, savored […]

Guy Ritchie Directs ‘Welcome’ For Haig Club

Guy Ritchie Directs ‘Welcome’ For Haig Club

The first Haig Club Single Grain Scotch Whisky advert puts the ‘toast’ at the heart of the brand Diageo, a global leader in beverage alcohol, has announced the launch of its first TV advert for the new Single Grain Scotch Whisky Haig Club. Renowned British director Guy Ritchie has teamed up with award-winning advertising agency adam&EveDDB […]

New Baileys Flavour Celebrates the Selfie with Stylish Shots on the Go

New Baileys Flavour Celebrates the Selfie with Stylish Shots on the Go

In celebration of Baileys Chocolate Cherry Irish Cream Liqueur, the newest addition to the Baileys Liqueur collection, the brand is returning to the streets of New York City’s Meatpacking District for the second annual Stylish Shots on the Go event. Inspired by the flavour’s signature shot, the Cherry Bombshell, Baileys is helping to create selfie-worthy […]

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