Diageo will now launch a Mandatory Tender Offer to the public shareholders of USL Diageo plc, United Breweries (Holdings) Limited and United Spirits Limited have today announced agreements under which Diageo would acquire a 27.4% stake in USL, the leading spirits company in India. The consideration will be INR 1440 per share and the total […]
Coley Porter Bell has designed the packaging for the newest permanent member of the Chivas Regal range, The Chivas Brothers’ Blend. Launched this month, it is Chivas’ first new launch for five years and will be available as an exclusive in Global Travel Retail outlets. It is intended to strengthen the brand’s relationship with this […]
Diageo, the world’s leading beverage alcohol company, honored spirits, wine and beer distributors at the Ninth Annual Golden Bar Awards which took place at a number of awards events across the country. The Golden Bar Awards recognize excellence in sales, marketing and promoting responsible drinking. Larry Schwartz, President and CEO of Diageo North America, said, […]
Sources have revealed that United Spirits Vijay Mallya is in London with Senior Executives and could be ready to hand over a controlling stake to Diageo. India’s IBN Live reports “As far as management control is concerned, Vijay Mallya and a couple of United Spirits shareholders will continue to remain on the board. But, the […]
Associates close to United Spirits have revealed to DNA News India that this much anticipated deal could be toasted by Thursday, 4th October 2012. Diageo is to pick up a 25% stake in Mallya’s firm, the people said, adding, the deal would be closed in three tranches and could take 5-6 months to complete. Read […]
SMIRNOFF has launched #YoursForTheMaking‟ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF@s new campaign to bring […]
Diageo, owner of Guinness, announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – “Made of More” – and features a TV advert entitled “Cloud”, to be exclusively previewed on the UK and Irish Guinness Facebook page on 1st […]
Diageo plc and United Spirits Limited have issued the following joint statement: United Spirits Limited and Diageo plc confirm that Diageo plc is in discussion with United Spirits Limited and United Breweries (Holdings) Limited in respect of possible transactions for Diageo plc to acquire an interest in United Spirits Limited. However there is no certainty […]