Diageo Announces Winners of 9th Annual Golden Bar Awards

Diageo, the world’s leading beverage alcohol company, honored spirits, wine and beer distributors at the Ninth Annual Golden Bar Awards which took place at a number of awards events across the country. The Golden Bar Awards recognize excellence in sales, marketing and promoting responsible drinking. Larry Schwartz, President and CEO of Diageo North America, said, […]

United Spirits and Diageo could sign deal on Thursday!

Associates close to United Spirits have revealed to DNA News India that this much anticipated deal could be toasted by Thursday, 4th October 2012. Diageo is to pick up a 25% stake in Mallya’s firm, the people said, adding, the deal would be closed in three tranches and could take 5-6 months to complete. Read […]


SMIRNOFF has launched #YoursForTheMaking‟ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF@s new campaign to bring […]

Guinness to launch ‘Made of More’ advertising campaign

Diageo, owner of Guinness, announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – “Made of More” – and features a TV advert entitled “Cloud”, to be exclusively previewed on the UK and Irish Guinness Facebook page on 1st […]

Joint statement from Diageo plc and United Spirits Limited

Diageo plc and United Spirits Limited have issued the following joint statement: United Spirits Limited and Diageo plc confirm that Diageo plc is in discussion with United Spirits Limited and United Breweries (Holdings) Limited in respect of possible transactions for Diageo plc to acquire an interest in United Spirits Limited. However there is no certainty […]

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