Sean “Diddy” Combs & Diageo Acquire Luxury Tequila Brand DeLeon

Sean “Diddy” Combs & Diageo Acquire Luxury Tequila Brand DeLeon

Diageo, the world’s leading premium drinks business, and Sean Combs announced that they have furthered their relationship by creating a new joint venture that has purchased luxury tequila brand DeLeon. The joint venture, a 50/50 global partnership between Diageo and Combs Wine & Spirits, builds on a strategic alliance formed by Diageo and Combs Enterprises to develop and […]

Johnnie Walker Blue Label Gallery Lights-up Miami

Johnnie Walker Blue Label Gallery Lights-up Miami

With the eyes of the art world firmly set on this week’s Art Basel International Art Fair in Miami Beach, Johnnie Walker Blue Label, the world’s leading ultra-premium Scotch Whisky, has launched its own art gallery with a difference. Over 50,000 international visitors are expected to jet in to Miami Beach for Art Basel, described […]

Diageo Offers to Sell Most of Whyte & Mackay

Diageo Offers to Sell Most of Whyte & Mackay

Drinks giant Diageo has offered to sell most of its Whyte & Mackay business to address regulators’ concerns over competition in the blended Scotch whisky market. The offer, made to the Office of Fair Trading, followed Diageo’s purchase of a 25% stake in Indian company United Spirits, which owns Whyte & Mackay. The deal prompted […]

Captain Morgan Adopts ‘Cola’ Gator For Florida’s Big Game

Captain Morgan Adopts ‘Cola’ Gator For Florida’s Big Game

A heated sports rivalry is a cause for tailgates, touchdown dances and raising a Captain Morgan Spiced Rum and cola with friends. To heighten the excitement this season and to ensure responsible decision-making while enjoying a good game, Captain Morgan, the most famous privateer of all time, will officially adopt a live, pet alligator named Cola. […]

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

Johnnie Walker Serves Up Clear Statement on Responsible Drinking

If you need to be reminded about the fragility of human life, just watch a Formula 1 race car made entirely of Johnnie Walker whisky glasses shattering into a million pieces, says Carolyn Panzer, Director of Corporate Social Responsibility for Diageo, makers of the world’s No. 1 Blended Scotch Whisky. The Glass Car is a […]

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]

Chalone Vineyard Releases New Gavilan Wines

Chalone Vineyard Releases New Gavilan Wines

Chalone Vineyard announces the first commercial release in more than a decade of its popular Gavilan wine brand. The new Pinot Noir and Chardonnay, both from the superb 2012 vintage, are available at fine restaurants and wine shops around the country. According to Winemaker Robert Cook, “Long-time fans of Chalone Vineyard will be excited to […]

Relive Good Times with Mixhibit, the First Collaborative Video Storytelling App

Relive Good Times with Mixhibit, the First Collaborative Video Storytelling App

The Smirnoff Co., maker of the world’s number one vodka, announces the global launch of the Mixhibit app, the groundbreaking new tool that blends users’ best moments captured on Facebook, Instagram and Twitter into a one-of-a-kind video. Available now at the iTunes Store and Google Play and rolling out to more than 25 markets this fall, the […]

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

Diageo Admits Targeting 18-24 Year Olds for Red Stripe Alcopop

A Jamaican-based Diageo representative, Erin Mitchell, has admitted that a youth-oriented, alcopop product is being tested on the 18-24 year old market in Jamaica and is being considered for United States distribution. With a shocking display of truth rarely seen among alcohol producers, the Red Stripe Beer brand manager stated that a new raspberry Flavored […]

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