Gordon’s gin has collaborated with internationally celebrated British fashion house, Temperley London, to launch a collection of ten limited edition bottle label designs that aim to help retailers drive incremental sales in the run up to the festive season.
The uniquely vibrant “Ten Green Bottles” by Gordon’s & Temperley collection is available from the end of October to the off-trade channel.
“Ten Green Bottles” combines the strong heritage of the Gordon’s brand with Alice Temperley’s eclectic sense of Britishness. She has reinvented the iconic Gordon’s label in ten unique ways to increase on-shelf stand out and drive frequency of purchase amongst existing gin consumers, whilst also attracting new younger consumers to the brand.
Katerina Podtserkovskaya, marketing manager of Gordon’s WE, Diageo, says: “Gin is currently going through an exciting renaissance, with the total gin category growing at 4%1 in value sales year on year. As the country’s favourite gin, with a 44%1 share of the category, Gordon’s is a key player in this growth and a must stock for retailers, particularly during the crucial Christmas sales period.
“Building on the success of our “Ten Green Bottles” design partnership, which was first introduced in 2012, the limited edition “Ten Green Bottles” collection offers retailers the chance to capitalise on increased consumer interest in the category by creating more excitement in store with these eye-catching designs.”