The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly, has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]
This Sunday, on the brightest night in Hollywood, as the stars stroll the red carpet, find their seats in the Dolby Theater, and accept their awards – the odds are good that they will be toasting a win with a glass of Sterling Vineyards wines. The landmark Napa winery, Sterling Vineyards was once again selected […]
Diageo has launched the second part of its Guinness: ‘Made of More’ advertising campaign. The ad went live on social media last week and will premier in the UK on January 24. The spot that was created by AMV BBDO, will have both a 60-second and a 30-second creative. It is a follow up to […]
Diageo plc, the world’s leading premium drinks business, has been named ‘Britain’s Most Admired Company’ in a peer review of corporate reputation run by leading UK business magazine, Management Today. In addition to winning the overall award, Diageo is ranked as the top company in the Beverages sector. Aside from winning this year, Diageo also […]
Johnnie Walker today unveiled the first of a portfolio of whiskies that take their inspiration from the travelling heritage of John Walker & Sons. Available only in duty free stores, Johnnie Walker The Spice Road pays a unique homage to the global travellers of today. The whisky of intriguing complexity, rich flavour and exceptional smoothness […]
Diageo Ranked 9th on List of the 25 World’s Best Multinational Workplaces London – November 14, 2012 – Diageo announced today that it has been recognised as one of the World’s Best Multinational Workplaces by Great Place to Work® Institute. Diageo is the only food and drinks company to make it into the top ten, […]
Crown Royal added another branch to the family tree with the announcement of the brand’s first foray into the rapidly growing flavored whisky category – Crown Royal Maple Finished. Inspired by the heritage and authenticity of the maple tree, Crown Royal Maple Finished begins with the legendary taste of Crown Royal whisky. The liquid then […]
Diageo will now launch a Mandatory Tender Offer to the public shareholders of USL Diageo plc, United Breweries (Holdings) Limited and United Spirits Limited have today announced agreements under which Diageo would acquire a 27.4% stake in USL, the leading spirits company in India. The consideration will be INR 1440 per share and the total […]
Coley Porter Bell has designed the packaging for the newest permanent member of the Chivas Regal range, The Chivas Brothers’ Blend. Launched this month, it is Chivas’ first new launch for five years and will be available as an exclusive in Global Travel Retail outlets. It is intended to strengthen the brand’s relationship with this […]
Diageo, the world’s leading beverage alcohol company, honored spirits, wine and beer distributors at the Ninth Annual Golden Bar Awards which took place at a number of awards events across the country. The Golden Bar Awards recognize excellence in sales, marketing and promoting responsible drinking. Larry Schwartz, President and CEO of Diageo North America, said, […]