Smirnoff, the vodka from Diageo, is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which brings to life the brand’s belief that if you try something new you will have a better time.
The £2.5m integrated campaign includes TV, digital, PR and POS as well as targeted on and off trade activity.
Smirnoff has introduced new drink tins, to encourage consumers to drink inventively.
The drink tins will be available in selected on trade outlets and to customers who purchase a bottle of Smirnoff in the off trade.
As well as this, Smirnoff will be launching “Slumberfest” in May 2013, an experiential activity across seven cities where consumers will be invited to an interactive nightlife experience, which will feature oversized four poster beds, retro-gaming areas and larger than life characters.
Further details of the ‘#YoursForTheMaking’ campaign and upcoming activity can be found on www.facebook.com/smirnoffgb