Smirnoff shares the infamous history of its vodka in new global advertising campaign

Smirnoff shares the infamous history of its vodka in new global advertising campaign

Smirnoff unveiled the brand’s first global campaign in over twenty-five years. “Infamous Since 1864” is an evocative homage to the colourful 155 year history of Smirnoff and the extraordinary events that led to it becoming the World’s No. 1 Vodka, enjoyed in more than 130 countries around the world today. Directed by Rupert Sanders, known for his award-winning commercial […]

Smirnoff Released Vodka-Filled Ornaments to Dress up Your Tree Over the Holidays

Smirnoff Released Vodka-Filled Ornaments to Dress up Your Tree Over the Holidays

Smirnoff recently released four booze-filled glass ornaments. The limited edition ornaments contain the brand’s signature No. 21 vodka. They baubles hold 750 mL and cost about $12.99 each, depending on location. Smirnoff is officially getting into the holiday spirit with their latest release— oversized decorative ornaments that are filled with booze. The alcohol brand recently unveiled […]

Diageo Continues OOH Innovation, Launching the Medium’s Most Sophisticated Portfolio Campaign

Diageo Continues OOH Innovation, Launching the Medium’s Most Sophisticated Portfolio Campaign

Diageo has this month launched one of the most sophisticated digital out-of-home (OOH) portfolio campaign that the medium has ever seen. Devised by out-of-home and location marketing specialist Posterscope and Carat, in partnership with  Liveposter, the portfolio campaign uses the JCDecaux LDN network and will see advertising campaigns for five of Diageo’s spirit brands – […]

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits

Smirnoff & Spotify Debut New Experience Enabling You to Uncover Your Listening Habits

Smirnoff has announced a new extension of its “Equalizing Music” global campaign through a new partnership with Spotify that promotes equality for women musicians around the world. According to Spotify data, none of the top 10 most-streamed tracks were performed by women artists or bands in 2017. To help make a difference in the music […]

Smirnoff Aims for ‘Societal Change’ with New LGBTQ Campaign

Smirnoff Aims for ‘Societal Change’ with New LGBTQ Campaign

 Smirnoff launched the latest chapter of the “We’re Open” initiative, which incorporates a new TV advert and a host of new partnerships, looks to address the lack of understanding and awareness of the non-binary community and promote a more inclusive night time culture. The campaign, which launched November 27, features a number of members […]

72andSunny Amsterdam Profiles Nadia Tehran for Latest Smirnoff Campaign

72andSunny Amsterdam Profiles Nadia Tehran for Latest Smirnoff Campaign

Smirnoff continues to shine a light on those who are more inclusive than the world that surrounds them in their latest chapter of the ‘We’re Open’ campaign, featuring Swedish-Iranian, hip-hop artist Nadia Tehran, taking her stand for openness. In a stunning reminder to us all that staying open minded is key if we are to […]

Smirnoff Celebrates 75 Years Since Co-Creating the Moscow Mule

Smirnoff Celebrates 75 Years Since Co-Creating the Moscow Mule

Cocktail trends come and go, but no vodka cocktail is more iconic than the Moscow Mule. Today, cocktail menus across America feature the Moscow Mule and creative variations of the recipe—but there’s only one original. As the co-creators of the original Moscow Mule in 1941, Smirnoff vodka and Cock’n Bull Ginger Beer are celebrating seventy-five years […]

Smirnoff Vodka Cuts The Velvet Rope With The Launch Of New Campaign

Smirnoff Vodka Cuts The Velvet Rope With The Launch Of New Campaign

Waiting in a standstill line that wraps around the block. Being at the mercy of the “bouncer’s discretion.” Blowing three months’ rent just to stand behind a velvet rope and hold a bottle with a sparkler. Sound familiar? Well, Smirnoff, the world’s best-selling vodka, is here to remind people that fun nights out don’t have […]