BBDO New York Wants You to Dial-A-Snickers to Cheer Up a Friend

BBDO New York Wants You to Dial-A-Snickers to Cheer Up a Friend

Snickers has announced they are changing select candy bar packages nationwide in the US, replacing the iconic Snickers parallelogram with popular hunger symptoms such as Loopy, Rebellious, Feisty, Drama Mama, Curmudgeon…and more. The packaging swap is part of the brand’s ongoing topical extension of its award-winning “You’re Not You When You’re Hungry” campaign. To support […]