To create a tasteful impression on Ben & Jerry’s consumers this Free Cone Day, PHD has partnered with Shazam to produce an immersive experience for ice cream fans all over Australia. With the help of augmented reality, consumers will now be able to engage with interactive, educational and entertaining content about their favourite flavours while […]
Domino’s has made both a live and virtual Rube Goldberg machine for a campaign to promote its Piece of the Pie Rewards program, including a mobile game that helps hungry players earn rewards. The ‘Beautifully Easy’ TV spot by Crispin Porter + Bogusky (CP+B) introduces the rewards program with a woman placing a pizza order on […]
Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]
Cadbury, in partnership with creative agency Ogilvy Melbourne, has launched a first of its kind social experience for Facebook Live, bringing the joy of a Cadbury Easter to all Australians. ‘The Cadbury Live Egg Hunt’, a live 360 Facebook video, was created with Alt.vfx, Sydney. Designed to let anyone experience the excitement of a […]
Striving to please on-the-go customers and coffee junkies, Dunkin’ Donuts is unveiling a next-generation unit in Southern California that features a pickup counter for mobile orders, nitrogen-infused cold brew and tabletop outlets to power devices. “We’re making sure we stay relevant and ahead of consumer demand” for convenience, franchisee Parag Patel said during a tour […]
Our poor eyeballs are being fried by our screen addiction. Apparently 63% if people in the EU are afflicted by digital eyestrain – it turns out that staring a pixels all day long is hard work. That’s why McDonald’s and their agency Isobar Poland decided to use their online ads to help consumers give […]
New single malt scotch whisky The Glenlivet Code is coming to market with an intriguing AR tasting experience created in conjunction with Shazam. The whisky, inspired by British Code breakers, promises a “labyrinth of flavours that will test the senses of even the most discerning whisky drinker”. As part of this test, the bottle will […]
The happiest hour is when friends can share great drinks over great conversation, and what better location to gather than in the comfort of your own home? With Diageo’s new ‘Happy Hour’ skill, available for users 21 and over on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential. For the at-home bartender there’s always […]
The origins of our food are a heated and ongoing debate in Australia. Consumers want to know the truth about what they’re buying. New government mandated labels are attempting to make it clearer, but, in a push for full transparency, Goulburn Valley Fruit has completely redesigned its packaging and turned the brand into a […]
Twelve bottles of the most sought after beers in the world are being auctioned in a world first Facebook Live beer auction via The Taboo Group. At 8:30pm Wednesday 21st March, Australian beer lovers will get their chance to bid on the last case of Goose Island’s coveted Bourbon Country Stout in Australia. Brewed in […]